Your Boy Drops QR Code Knowledge at Where 2.0
Last week I was invited to speak at the Where 2.0 conference in Santa Clara to discuss QR code adoption in the United States. What’s amazing is that since I submitted the proposal last fall I actually had to tweak the focus of talk. I was initially going to speak about whether this consumer behavior would take off, but in the last 6 months the market has accelerated so fast that I instead had to address how and why it’s happening.
In the video snippet above (thx to our awesome intern Mimi Newton!) I talk about one of the important ways in which US adoption is different from the Japanese market, where QR codes have been big for the last ~5 years. In Japan the mobile web and desktop internet grew up in tandem, so most websites provided a pretty decent experience when viewed on mobile devices. In the US however, many well-intentioned marketers have royally messed up their QR code campaigns by directing to non-mobile optimized content or, god forbid, Flash.
And that’s a big reason we created ShareSquare: to provide you with a slick HTML5 mobile web app that not only gives your audience a good experience after they scan your QR code, but one that converts their interest into video views, Facebook Likes, etc.
If you’re interested you can see my slides from the presentation below.