ShareSquare

HOWTO: Create an Instant Win Contest with ShareSquare

Because our ShareSquare platform allows you to easily mix-and-match different features, or “modules” as we call them, we see people using their ShareSquares to connect with their offline audiences in a variety of interesting ways.  Many of those with the most compelling calls-to-action have used the Instant Win module to transform their QR code into a sort of  ”digital Willy Wonka Golden Ticket”.

Why can this be so effective?  Simple - everybody likes to win free stuff.  Check out how Cypress Hill recently gave away tickets and backstage access for their 4/20 shows.  Or check out how DipDive’s Ben Gross wrapped his 33-city tour bus in ShareSquare QR codes and awarded VIP access to the die-hard fans that tracked it down.  Ben says:

DipDive wanted to pair innovative musicians and a cutting edge technology to create a unique fan experience. Using ShareSquare QR codes in a nation-wide interactive ‘scavenger’ hunt was perfect, because we could continue to encourage early adopters in both art and tech to interact with each other through social media and an out-of-home experience.

Thanks to ShareSquare’s non-technical (no coding required!) Content Management System, you can set up, deploy and manage a contest or promotion like this in minutes.

If you’re the “learn-by-doing” type, go ahead and enable the Instant Win module in your own account, and give it a whirl.  Setting up the parameters, like campaign date range, number of prizes, and what you’re actually giving away is pretty straightforward.

But since this is one of those things where a little hand-holding couldn’t hurt, we put together the deck below, so you can walkthrough an example of a ShareSquare mobile web app using the Instant Win feature to enhance marketing materials like posters, stickers, flyers and more.  Check it out:

And as always, if you think your campaign’s application of this neat little module is particularly uber-cool, give us a shout, we’d love to blog about it.