ShareSquare

Cypress Hill Runs 4/20 Backstage Contest with ShareSquare

“So you wanna be a rap superstar? And live large? A big house, 5 cars, you’re in charge. Comin up in the world, don’t trust nobody, gotta look over your shoulder constantly…

Nevertheless you gotta go for the gusto, but you don’t know about the blood, sweat, and tears and losin some of your peers, and losin some of your self…”
- Rap Superstar

Like many upwardly-mobile immigrant kids growing up in the 90s, I was inspired by Cypress Hill’s vision of fame, fortune and the inescapable Greek tragedy that follows the rapid ascent of “making it big”.  Heck, I’m pretty much trying to live it right now.

So it’s with pride that I share the sweet street team campaign they’re running with the help of our platform.  Using ShareSquare’s new premium features, Cypress Hill is engaging both offline and online audiences to scan for a chance to win backstage passes for their 4/20 shows in San Francisco and Denver.

If you find a sticker containing Cypress Hill’s QR code you can whip out ANY smartphone barcode scanner to immediately see their ShareSquare mobile web app, and you can then submit your email for a chance to win a pair of tickets & backstage access to the show.  (In addition to seeing exclusive content you won’t find anywhere else.)  Read more here.

And because of the ShareSquare CMS’s ability to edit on the fly, the Cypress Hill campaign can be quickly updated with music videos, downloads, Facebook, Twitter (and more) to still offer their fans a valuable experience well after the contest ends.

How are you using your ShareSquare to better connect with your audience?  Hit us up and tell us all about it - we’re seeing awesome case studies come in every day and we’d love to write about yours.