Techcrunch LA Meetup - ShareSquare for Print Launches with a Live Demo!
Last Friday ShareSquare was chosen by the good people at CoLoft to take part in the demo pit showcasing some of Los Angeles’ finest startup projects for the Techcrunch LA Meetup event.
We took advantage of the opportunity to BLOW EVERYONE’S MINDS with a new (unreleased!) product, ShareSquare for Print. We mocked up what a new iPhone ad might look like with our innovative print to mobile web QR code:
The call to action asked people to leave a comment for a chance to win a new iPhone 4. Over the course of the 2 hour event this real world object became the focus of an intense (sometimes silly) comment stream. You’ve heard the Marketing 101-speak about how you should “facilitate a conversation around your brand”? Well this ACTUALLY HAPPENED. And every comment was posted to Facebook with a link to Apple’s site, letting this physical brand message reach the world of social networks with ease.
Here’s a snip from the mobile page:
Now imagine having a million of these ads around the country… and getting real-time ShareSquare Analytics on every engagement… MIND BLOWING!
BONUS: the organizers of the event were so inspired by ShareSquare for People @MindShareLA that we got *ahem* prime placement on everybody’s nametag at the event. (Thanks for the glamour shot Aviva, lol.)
